Martell Cordon Bleu


In January and February 2012 Martell installed a Dreamoc XL2 in Singapore Airport Terminal 1, to promote and raise the awareness of Martell Cordon Bleu Cognac. The content was based on material, educating the shoppers of Martell’s iconic cognac.

The output of this campaign resulted in great sales numbers exceeding the expectations, leading to out of stock situations. All of the limited editions of the cognac were sold in only 3 weeks, while they were supposed to last for 2 months. As a comparison the campaign was also launched in other Asian airports, but without the Dreamoc XL2, and the results from these outlets were less successful; only 58% of sales expectations was reached in Taipei and 95% in Malaysia over the entire 2 months period.

Animajor’s role in this campaign was to create the 2min. long animation based on Martell’s concept.